KAPELOU: 12 years at the heart of logistics innovation – key insights

Over these years, we’ve earned the trust of industry leaders like Rozetka, Epicentr, MOYO, Omega, Berta, and BusMarket. Every partnership has been a vital milestone. It’s through close collaboration with our clients that we’ve refined our approach – one grounded in deep expertise, flexibility, and a relentless focus on results.

For 12 years, our team has successfully delivered comprehensive warehouse automation solutions, solving real-world business challenges. Looking back on our journey, we want to share 12 key insights that have shaped our culture and vision – from our first steps to large-scale transformations.

Insight №1: Automation is not a luxury – it’s a foundation for development

In 12 years on the market, we’ve seen a mindset shift among our clients. What was once seen as a “premium option” is now a business necessity.

“Today, automation technology is a must-have. Those businesses who don’t automate risk falling behind globally,” says Viktoria Voroniuk, KAPELOU’s Administrative Director.

Automation answers labor shortages, speeds delivery, and increases flexibility – no longer just a privilege for large enterprises, but accessible for small and medium businesses too.

Insight №2: Quality in every detail is the key to reliability

From the start, we knew there could be no compromises on quality. Even the smallest flaw can bring down an entire system. Every component, from screws to software, is engineered with precision. Expert engineering combined with experience and responsibility ensures our automated warehouse equipment runs reliably and smoothly.

Insight №3: Tailored solutions for every warehouse

With automation experience across 15 countries, we know a “one-size-fits-all” approach doesn’t work. Businesses in Poland, Germany, and Saudi Arabia have different realities – shifts, service expectations, automation maturity.

We create solutions that consider warehouse architecture, dynamics, product types, throughput intensity, scalability and development. In particular, we offer classical conveyors and tools that cover business tasks of various scales and complexity:

• AS/RS GNOM – an innovative, patented compact robot from Germany enabling Goods-to-Person technology; ideal for medium-to-high throughput warehouses with limited space.
• A-Frame – high-performance technology for fast picking of small orders, indispensable in pharma, cosmetics, and tobacco sectors where precision and speed matter.
• shuttle systems for bins – efficient multi-level transport for warehouses with large SKU counts and high throughput, optimizing space and flow even during peak hours.
• crane stacker – reliable heavy-load handling in narrow aisles, maximizing storage density for warehouses with diverse, high-volume inventories.

These technologies address daily logistics challenges and adapt to each business’s unique needs, its scalability and company development strategy.

Insight №4: Equipment reliability ensures smooth operations during peak loads

The true test of automation is performance under pressure – Black Friday, promotions, new product launches. Systems must hold up. We build in performance buffers, scalability, and ergonomic design from the engineering phase. Warehouses don’t just need to operate – they must stay efficient in any condition.

Insight №5: Flexibility is key to business development strategy

In a constantly evolving market, solutions must evolve with the business. Today you have 1,000 SKUs; tomorrow 10,000. Two storage zones today; four tomorrow.

Our systems are designed for growth and development strategy – modular, scalable architecture with adaptable control logic, preserving existing investments while expanding capacity as corporate needs change.

Insight №6: Cost is not just price – it’s impact

Equipment price is just a line item. What matters is total cost of ownership: downtime from errors, re-picks, losses from human error, and labor retention costs – tens of thousands annually.

Manual picking with 1% error rates is replaced by automation delivering 99.98% accuracy. Automation supports employee development. Such business strategy frees personnel from repetitive tasks to focus on control and technical functions requiring true attention.

Insight №7: Service is part of the concept

Service support isn’t an afterthought – it’s built into our engineering logic. We design strategy for easy maintenance, accessibility, modularity, and spare parts logistics. With an office in Germany plus a global partner network, we provide fast, reliable service to businesses across Europe, the Middle East, and the USA.

Insight №8: Project success depends on strong collaboration

Warehouse automation isn’t just about picking the best equipment; it’s about knowing what to change. We always start with an in-depth analysis strategy of current KPIs and bottlenecks. This saves business resources, reduces risks, and delivers measurable productivity improvements – not just conveyor length.

“Automation projects can’t be done unilaterally. We create concepts in close partnership with clients – that’s how you truly meet warehouse needs. Our expertise plus client involvement equals success,” emphasizes Oleksandr Truba, KAPELOU Director.

Insight №9: The team is the greatest corporate asset

Our strength begins with people – professionals who bring dedication, inspiration, and meticulous attention every day. Thanks to their commitment, we innovate, overcome challenges, and build solutions we’re proud of. Managers, analysts, engineers, designers, installers, service techs – all united by a shared corporate mission.

“Our team drives KAPELOU – they are our energy and firm advantage. Professionalism, responsibility, dedication to results, and humanity form the heart of every solution,” highlights Oleksandr Klymenko, KAPELOU Owner.

Insight №10: Core company values guide us through tough times

Each our corporate value shapes how we see our team, partners, and clients, influencing decisions and communications:

• innovation: investing in Research and Development, pushing solutions forward;
• continuous improvement strategy: refining business processes, investing in team development, updating products;
• responsibility: embracing challenges with respect for clients;
• pride in our product: we manufacture and integrate automated systems whose efficiency, reliability, value, and uninterrupted operation have been proven in more than 850 completed projects;
• safety: strict protocols from concept development to commissioning ensure system trustworthiness;
• quality execution at every stage;
• customer focus strategy: we value and deeply understand the needs of our clients with attention to detail, care for the result, and taking into account business challenges;
• team spirit: engagement, synergy, mutual support.

These corporate values are the firm strategy that guides us from daily communication to large automation projects.

Insight №11: Automation paves the way for an inclusive workforce development

Automation is the social responsibility of business. Modern technologies strategy opens warehouse jobs to people of all abilities without barriers. Our company implements inclusive solutions reducing physical strain, manual labor, and improving ergonomics and safety.

Automation enables everyone to be part of the tech process, find fulfillment and development in logistics companies, and enjoy dignified, comfortable work conditions.

Insight №12: Technology connects the world – KAPELOU’s global vision

Automated technologies strategy unites the world around efficiency, precision, safety, company development, and scalability. We started by learning from others to firm our corporate expertise step by step. Today, our company delivers complex projects creating value for businesses across Germany, Austria, Switzerland, the Netherlands, Greece, Poland, Bulgaria, Hungary, Serbia, Georgia, Latvia, Estonia, Ukraine, Saudi Arabia, and the USA.

Our company participates in top international trade shows and organizes reference visits to live installations. This lets business partners and prospects see automation value in action and talk directly to those who have transformed their corporate strategies.

Automation is more than technology – it’s a firm business development strategy. It’s about aligning operational efficiency with a company’s core values such as reliability, transparency, and long-term growth. Warehouse automation reinforces business brand values, showing customers and partners that the company stands for innovation and precision.

Twelve years of KAPELOU company prove that leaders are those who boldly rethink corporate processes’ value and think ahead.

How is your warehouse evolving? Which solutions helped your business development? Share your corporate insights – they could be the firm strategy to growth for others.